Do you need to adjust your messaging for COVID-19?

Who else has started writing copy only to have to throw it out the next day because of some COVID-19 related issue??? It's frustrating!


It feels like we can't keep up or just get stalled out. But unlike before this pandemic, we're actually seeing a loss in engagement. Why is that? Maybe there's too much noise online? People aren't spending money? Nothing you can do about those issues...

So what CAN you do?


Pivot your message!


At this point, we know many of you are thinking, "there's no way I can invest time or money into my marketing RIGHT NOW?!" but we want you to think about it a bit more.

Can you really afford NOT to?


​​If you're not communicating with your customer-base right now, you are losing business and losing out on sale opportunities for the future.

The problems your customer needs YOU to solve are different now, but they’re not gone.


It's a time where we all need to pivot our messaging to adjust to these changing needs, during isolation as well as afterward when we likely enter a recession.

We KNOW that you CAN make it through this.


The big question we’re asking is: are you preparing your business to take on the challenges of a recession?

We teamed up with Little Biz to offer organizations like yours a solution that we believe will help you stay relevant during this isolation period, but also thrive during the following recession. After much research and a ton of good inspiration from some of the world’s top business and branding experts, we’ve put together an affordable package for small business and non-profits, which will help you and your brand

STAY RELEVANT,

BUILD A LARGER AUDIENCE, and

MAINTAIN OR INCREASE SALES during this crisis and the one to follow.

Why did we say maintain sales? We know a lot of businesses simply can’t afford to increase sales right now due to federal or provincial health orders. But here’s the best part. You can choose HOW you implement the recommendations we come up with together so that it fits your capacity NOW and IN THE FUTURE.

Are you ready to PIVOT YOUR MESSAGE and come out of this STRONGER THAN EVER?? If so, sign up now to Pivot your message with us. There are limited spots available and we’ll only be running this offer until the end of May!


What you get:

  • A one-hour video consult where we discuss pivoted messaging strategies as they pertain to the goals of your business.

  • A Pivoted Brand one-liners for use during Isolation and during a recession. This piece of copy intrigues and clarifies for your customers why they should purchase your product or service, even under the current circumstances.

  • Next is written copy for 5 Social Media posts with your pivoted messaging. You can use these during isolation, a recession, or a mix. It’s your choice.

  • We’ve also included a website review and messaging recommendations. Here, we’ll look at the messaging on your website including the imagery and make recommendations in light of recent events, including what can be improved, and 3 pieces of substitute written content to pivot your website messaging as well as recommendations of where the new messaging would be most effective.

  • Lastly, as a bonus, we’ll include "A Guide to Pivoting your Business" which lays out practical strategies on how to utilize the new messaging we develop and getting it to fit into your marketing plan over the coming year and beyond. This goes much more in-depth than the free guide, and lays out examples and suggestions on how to best utilize your messaging, what lead generators actually convert, and how to do it all today!

Right now you might be saying WHO CARES ABOUT MESSAGING? Both Sarita and I know, and really any real marketer should know:

MESSAGING IS EVERYTHING

​​If you're not communicating with your customer-base right now, you are losing business and losing out on sale opportunities for the future.

​The problems your customer needs YOU to solve are different now, but they’re not gone.

It's a time where we all need to pivot our messaging to adjust to these changing needs - during isolation as well as afterward when we likely enter a recession.


So, if you want to pivot your message to fit these new problems, invest in this package to help your business succeed even in these difficult times.

Claim your Spot With the Pivot your Message Package you leave with everything you need to better reach your clients with their NEW problems.

It doesn’t matter if you’re trying to increase sales or just maintain them while we go through this unprecedented time, this package will set you up to reach your target customers NOW and IN THE FUTURE. PIVOT NOW. SURVIVE DURING ISOLATION, AND THRIVE DURING A RECESSION.


Want to get some ideas?





How do you plan on utilizing the time the pandemic has given us?

- Emily


About the Author

Emily Gust | B.B.A.

I'm the brains behind Bluetines, a dream of mine since I was 11 years old. I'm passionate about efficiency, effectiveness, but most of all loving what you do!

Learn more about Emily

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